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What is a traditional Billboard?

Traditional billboards consist of a large format advertisement printed on a resistant material such as vinyl; this is placed on a large metal structure, which makes it one of the media with the most visibility and high impact within the advertising field.

Why are billboard advertisements so important?

Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds.

Why are large billboards so popular?

Large billboards solved the problem of posters which were often posted on top of each in other in a confusing array. It manifests itself on lapel badges, in television commercials, on car bumper stickers and on billboards along state highways across the land.

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